The best thing to do is find an agency that you vibe with and that seems to have enthusiasm for your company and its work.īusiness Strategy Meets Messaging & Designįinally, there are agencies that do all three. Usually the price is determined by the size of the agency, the experience of the principals, and the business savvy of the owners. Price doesn’t always equal value, but unicorns are rare. So what’s the difference? It’s not an exact science, and if there was a definitive way to slice up these numbers I would share it with you.
If you have a great foundation, a branding agency that has marketing savvy can enhance your brand’s existing positioning in the market.Ī small agency that does both can cost anywhere from $15,000 to $50,000 and up. This is the agency you hire if you have a clear business model, own a solid positioning in the market (for example, if you are the go-to interior designer for boutique hotels), and are already profitable and looking to take your company to the next level. This is probably the most common approach to this type of branding, and if you’ve got a solid business strategy, a brand agency that does the messaging and the design is a great match. You tell them what you your business is about and what you want to communicate, and they put it into words, make a tagline, and design an identity to match.
Luckily, plenty of agencies integrate design with messaging. They may make something that looks great, even brilliant, but if your messaging is generic and your business strategy is weak, a gorgeous visual brand is not going to help you much in the long run. Also, they are generally not thinking about messaging and business strategy. This usually means a lot more of their time and your time are spent on the project. A rising design star may be incredibly talented creatively, but likely hasn’t yet mastered the art of managing projects and clients. When my partner and designer, Steve, first left school, his management skills were nonexistent. But these are unicorns, not the norm, and you will always end up paying more in other ways. You can find people who will do your entire brand on Craigslist/UpWork/Elance for $1,000 to $3,000, and it’s even possible to catch a great designer for even less if you get them at the right moment-like right out of school.
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